Marketing decisions should have a reason behind them.
I work across paid media, organic content, campaign strategy, and performance analysis to figure out what’s working, what isn’t, and where the next move actually makes sense.
Where I Do My Best Work
My experience sits at the intersection of strategy, execution, and performance. I’m comfortable getting into the work itself, but I’m just as interested in understanding what the results are saying and what should happen next.
Paid Media
Building, testing, and evaluating campaigns with a focus on where budget is actually producing meaningful results.
Organic Content
Developing content around what an audience responds to rather than posting simply to stay active.
Campaign Strategy
Connecting the audience, message, channel, and goal so individual tactics have a reason for being there.
Performance Analysis
Digging past surface-level metrics to understand what is working, where performance is breaking down, and what deserves attention next.
Certificates & Affiliations
Formal training that supports the hands-on work I do across strategy, paid media, content, analytics, and emerging marketing tools.
ABOUT THE MARKETER
Hi, I’m Christy!
My path into marketing hasn’t been one straight line, and that range of experience has shaped how I approach the work today. I’ve worked across content, brand development, paid media, performance analysis, and day-to-day operations, so I tend to look at how the pieces work together rather than treating them separately.
I’m at my best when I can move between strategy and execution, use real performance to guide the next decision, and help make marketing clearer, more intentional, and more effective over time.
What It’s Like to Work With Me
“I highly recommend Christy for any position that requires strong project management, creativity, and client relationship skills. Her experience in managing design projects, solving creative challenges, and maintaining attention to detail ensures she can handle complex tasks with precision and innovation.
Christy excels at understanding client needs and delivering solutions that meet both aesthetic and strategic goals. Her ability to stay current with trends and maintain consistency makes her a valuable asset for any team, especially in marketing and design roles.”
Aims Talarico
Former Manager · La-Z-Boy
FEATURED WORK
See How the Strategy Plays Out
A closer look at how I approach real marketing challenges through strategy, testing, execution, and performance analysis.
-
Rebranding Around Memorability, Utility, and Growth
Brand Strategy | Rebranding | Visual Identity | Product Positioning | Ecommerce Pyrz Art Studio began in 2020 as a small handmade business built around a name that was deeply… Read More
PLATFORMS & TOOLS
The Tools Behind the Work
Platforms I use across campaign management, content creation, analytics, reporting, and day-to-day marketing execution.
Have a role, project, or marketing challenge worth talking through?
If something you’ve seen here feels like a good fit, I’d be happy to hear what you’re working on.
